Last season, the Miami Heat were introduced at every single property game to an extremely ridiculous-seeming video of different key players dressed in suits, sweaters, and ties while the Phil Collins track "In the Air Tonight" played. It was overly critical inside the worst way, set to one in the much more cliched "this is our moment" songs possible and presenting the Heat because the ultimate in cool. As anybody with sense knows, anything that requires Phil Collins is lame. It might even be 1 of the laws of thermodynamics.
This year, the Heat put out a new introduction video, this time ditching the Phil Collins for the considerably cooler, modern, and bombastic "All from the Lights" by Kanye West and roughly 47 different featured performers. The Heat are still wearing their sweaters, and Eddy Curry is now involved to create it a bit ridiculous, however the clip generally comes across as significantly looser. Miami looks like fun, not various third cousins of the Bateman household.
At the same time, it also doubles down on the brand. Whether consciously or not, the Heat nonetheless look like villains in an '80s ski film. But if that's what they're going for, it is somehow alright. Villains is usually endearing when they are self-aware.
Your sweater-filled 2011-12 Miami Heat introduction video
Wednesday, December 28, 2011
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